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  • Writer's pictureIsabel Refford

DIY vs. Professional Design: When to Hire a Wix Expert

Building an online presence is crucial in growing your business, but it can get complicated and confusing quickly. As a business owner, you want to build your online empire, but may not have the hours needed to sit down and master a coding course. This is where Wix comes in, to help professionals build websites that compel audiences to learn more about the brand.


Taking your website design into your own hands with Wix is a cost-effective way to get a website up and running. If you're not looking to get your hands digitally dirty, you can easily hire a Wix expert to take the web design off your plate. They can craft a website that's not only visually stunning but also strategically designed to achieve your specific goals online.


How do you know if you should hire a professional design expert? We've got you covered. We're diving into the world of Wix website creation, to ensure that your website acts as a powerful asset for your brand and grows with you.


The Benefits and Limitations of Wix DIY

Wix offers a platform for beginners and experienced designers to create websites with its easy-to-use drag-and-drop functionality. A DIY web design with Wix can be a game changer for small business owners looking to get their online presence started, or teams with strict budget constraints looking to get a professional-looking website for an affordable price. Here are the main advantages of choosing a DIY Wix Design.


Key Benefits:

  • Easy to Use: Wix's drag-and-drop interface makes building a website accessible, no coding experience needed.

  • Cost-Effective: Wix is free to use, with paid plans offering additional features.

  • Template Library: Wix boasts a large library of professionally designed and customizable website templates, for all types of niches. Whether it's blogs, portfolios, or eCommerce, there's a Wix template out there to get you started.

  • Wix App Market: Explore the functionality of your website by adding features like contact forms, email marketing tools, and online stores - all through the Wix App Market.


Building and maintaining a website takes time, even with the features Wix offers. As your website and business goals grow, you may decide to toss it over to the professionals. Taking on all of the web design can be a no-brainer at the start of your business journey, but can become increasingly stressful as the brand grows and the website needs increasing amounts of features and maintenance.


Possible Pain Points of DIY Wix Design

While Wix offers a user-friendly platform, there are limitations with a DIY design that can morph into headaches further down the road, when you need something more specific or unique. Knowing the hurdles that may lay ahead is the best way to prepare for them. So lace up your running shoes, and prepare to soar over obstacles!


We've explained how Wix provides users with easy-to-use templates. This makes designing a website that looks great very easy, but it also means that other websites online that use the same platform may look similar. With Wix being such a popular platform, there's a chance you'll end up with a website that looks similar to others in your industry. While customizable options are available, it is hard to craft a truly unique design without the expertise of a professional designer.


Wix provides built-in SEO tools, like keyword research and page optimization. As are the other features inside the platform, these are easy to understand for people who may be new to SEO. Being extremely user-friendly, they aren't extremely advanced. So if you're looking to develop a website with complex SEO optimizations, the limitations that come with creating a website yourself may outweigh the initial cost-effectiveness.


The most obvious drawback to doing it yourself is taking the time to learn how to do things yourself. Between juggling design tasks, content creation, SEO optimization, and troubleshooting, DIY-ing can take up valuable time. If you are someone with design skills and have a website vision in mind, building your website on Wix can be a simple and painless process.


These are just some of the pain points that can arise with DIY Wix design. They could be no big deal, or they could present serious issues in the future, it all depends on your brand and your experience level. Now, we'll explore how hiring a Wix expert can help you alleviate these issues and elevate your website's potential.


Leave it to the Experts: Professional Design

We've explored the potential pitfalls of DIY Wix design. Now, let's see how a professional Wix designer can transform these pain points into opportunities for your website.


Wix professional designers create a dynamic website that stands out from the templates provided, giving your brand a unique identity designed with driving conversions in mind. If you're looking to optimize your search engine results and appear on the coveted first page of search results, Wix experts can help you achieve top search rankings that translate into customers. If your time is stretched thin, free some of it up by letting a Wix professional handle the website design and potential complications, avoiding costly mistakes.


Not only do Wix experts design stand-out websites that appeal to search engines, but they also provide ongoing maintenance and support to keep everything functioning across various devices. With the help of an expert, you can minimize frustration, and maximize ROI. Lay a strong foundation for your website for long-term success. Your Wix expert partner can ensure that your website scales with you, and doesn't get lost in cyberspace.


Should I Hire a Wix Expert?

We've explored the advantages and limitations of DIY Wix design, along with the value a Wix expert can bring to the table. Now it's time to leverage this knowledge to make an informed decision for your business.


To decide if hiring a Wix expert is right for your business, you must look inward. Here's a list of questions to ask yourself to make the most informed decision for your brand:

  • Do I have experience with website design and development?

  • Am I comfortable navigating things like SEO and mobile responsiveness?

  • How straightforward is my website's functionality? Do I need/want extra features?

  • How much time do I have to dedicate to design/content creation/ongoing updates?

  • What is my current budget? Allocating for cost of time and potential technical hiccups.


By understanding your needs, skills, and budget, you can now make an informed decision about whether DIY Wix design or partnering with a Wix expert designer is the right approach for your website.


Here's a quick recap to help you solidify your decision:
  • DIY Wix Design: Perfect if you're comfortable with basic design principles, have a limited budget, and your website vision aligns well with Wix templates.

  • Wix Expert: Ideal if you lack design experience, require complex functionalities, work under time constraints, or desire a website that truly stands out and ranks highly in search results.


No matter which path you choose, Wix offers a powerful platform to bring your website vision to life. Leverage what you've learned and build your online presence with confidence! If you're worried about needing professional help, we know just the people who can help you. Hint: it's us.

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